Resources & Solutions
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Big Bet Leadership is designed for impact. We have a rich set of AI-infused resources to accelerate your playbook and execution.
Rossman’s Business Manifesto for Competitive Advantage — The Pig, the Lipstick & the Playbook of Champions
Cut through the noise and confront the enemy of every great company—mediocrity. The Pig, the Lipstick, and the Playbook of Champions is a no-nonsense guide to building a high-performance culture, reclaiming your competitive edge, and achieving sustained success in today’s unforgiving business landscape.
In The Pig, the Lipstick, and the Playbook of Champions, John Rossman delivers an unflinching manifesto for leaders who refuse to settle for “good enough.” This essential business guide dismantles the myths that keep organizations stuck, revealing the bold truths of modern leadership and transformation.
Big Bet GPT
Unlock Your Leadership Potential: Big Bet GPT Revolutionizes Strategic Decision-Making!
10x your ideas and speed? Use our Big Bet Leadership GPT
Big Bet Preflight Scorecard
Embark on Your Big Bet Journey with Confidence: Introducing the Big Bet Leadership Pre-Flight Scorecard
Ready to elevate your strategic initiatives but unsure where to start? Or do you have an in-progress significant transformation and are unsure if it will be successful? The Big Bet Leadership Pre-Flight Scorecard is the perfect framework to give a holistic and fast score to indicate the strengths and areas of concern.
Resources Library
The Amazon Annual Planning Process — OP1. From the best seller Think Like Amazon, by John Rossman
This is chapter 37 from Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader.
The Digital Leader Newsletter
Strategy and Techniques for Change Agents, Strategists and Innovators. A newsletter from the author of “Big Bet Leadership”, “The Amazon Way” and “Think Like Amazon” John Rossman. A substack newsletter with thousands of subscribers.
The Hyper-Digital Era Demands Bold Leadership
Some say we have entered the “age of AI”, but the forces at play are much bigger than AI, or even technology, and the impact is going to create a new era of business winners and losers. Here’s the critical context for why we wrote Big Bet Leadership now.






