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Big Bet Leadership is designed for impact. We have a rich set of AI-infused resources to accelerate your playbook and execution.
Rossman’s Business Manifesto for Competitive Advantage — The Pig, the Lipstick & the Playbook of Champions
Cut through the noise and confront the enemy of every great company—mediocrity. The Pig, the Lipstick, and the Playbook of Champions is a no-nonsense guide to building a high-performance culture, reclaiming your competitive edge, and achieving sustained success in today’s unforgiving business landscape.
In The Pig, the Lipstick, and the Playbook of Champions, John Rossman delivers an unflinching manifesto for leaders who refuse to settle for “good enough.” This essential business guide dismantles the myths that keep organizations stuck, revealing the bold truths of modern leadership and transformation.
Big Bet GPT
Unlock Your Leadership Potential: Big Bet GPT Revolutionizes Strategic Decision-Making!
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Big Bet Preflight Scorecard
Embark on Your Big Bet Journey with Confidence: Introducing the Big Bet Leadership Pre-Flight Scorecard
Ready to elevate your strategic initiatives but unsure where to start? Or do you have an in-progress significant transformation and are unsure if it will be successful? The Big Bet Leadership Pre-Flight Scorecard is the perfect framework to give a holistic and fast score to indicate the strengths and areas of concern.
Resources Library
The Amazon Annual Planning Process — OP1. From the best seller Think Like Amazon, by John Rossman
This is chapter 37 from Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader.
Three Chapters from Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
Amazon’s famous “working backwards” approach to writing narratives, a future-press release and a set of FAQs is outlined in this set of chapters.
Designing Your Leadership Principles
The Amazon Way is a durable best seller — but it’s not about Amazon! It’s about you and what you can learn from a company like Amazon to innovate, improve customer centricity, creating a data driven and accountable high-performance team. The third edition had a new appendix — how to build your leadership principle. Don’t forget to “etch the in Jell-O”!
The Amazon Way Leadership Poster
The Amazon Way: Amazon’s 14 Leadership Principles is a durable best-seller and has sold upwards of 300,000 copies and translated to eight languages. Here’s the poster.






