The Amazon Annual Planning Process — OP1. From the best seller Think Like Amazon, by John Rossman

Cut through the noise and confront the enemy of every great company—mediocrity. The Pig, the Lipstick, and the Playbook of Champions is a no-nonsense guide to building a high-performance culture, reclaiming your competitive edge, and achieving sustained success in today’s unforgiving business landscape. In The Pig, the Lipstick, and the Playbook of Champions, John Rossman delivers an unflinching manifesto for leaders who refuse to settle for “good enough.” This essential business guide dismantles the myths that keep organizations stuck, revealing the bold truths of modern leadership and transformation.

This Big Bets™ Briefing Report provides an executive leadership playbook for navigating the Hyper-Digital Era through strategic technology investments. Written by former Amazon executive John Rossman, it presents the “Big Bet Vector” framework—a proven methodology for identifying asymmetric opportunities where limited downside meets unlimited upside. The report analyzes ten breakthrough technology domains including AI, blockchain, quantum computing, synthetic biology, and fusion energy, translating each into actionable strategies with “What Sucks” problem diagnoses, outcome definitions, and experimentation plans designed to validate critical assumptions before committing major resources.

Supercharge your thinking and writing using these GenAI prompts. Engineered to deliver the Big Bet Leadership memos. Get ready to 10x your ideas and writing with these prompts!