On-AMZN: One of the better informed articles. Outlines how curated merchandise, custom content, customer reviews, deep selection while offering price-parity is a winning strategy.
The Motley Fool: By Brian Shaw
Amazon.com has curated a growing collection of mini-stores complete with custom storefronts, informational videos, and a community that provides crowd-sourced feedback and recommendations similar to what a consumer would find from a company like Yelp (NYSE: YELP ) when looking for a restaurant recommendation. Best best part? They are just getting started.
Store within a store
Amazon.com goes a step beyond simply investing in the widest variety of SKUs. Whether it be a dedicated store for a particular brand or a certain class of product, Amazon.com is quickly becoming a portal for product education and research as well as shopping. For example, Amazon.com announced the opening of its wearable computing store a couple of weeks ago.
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