think like amazon

The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age.

What Would Jeff Do?

“For the last five years, my clients and the readers of my two previous books have asked repeatedly their own version of this question: “What would Jeff do?” Of course, when people ask me, “WWJD?” they’re really asking questions like: What does being “digital” mean? How do I avoid disruption? Will Amazon enter this business or geography? How does Amazon get these types of results? Would Amazon be interested in partnering with me? Would Amazon be interested in acquiring our company? How do I make my function as easy as shopping at Amazon? There are hundreds of questions in this vein, but they can all be boiled down to ‘What would Jeff do?’”

There is a playbook or system of beliefs and approaches for how they get results and think about their business. If you’ve been paying attention, you, too, can figure out how to think like Amazon. The wide set of scenarios and examples in Think Like Amazon may not directly answer your specific question, but by understanding Jeff’s general worldview, if you will, you can better apply his insights and principles to your circumstances.

“Think Like Amazon” provides insight into these questions and more. The book is coming out in May of 2019 and is available for pre-order now. If you order more than 10 copies, get signed copies from the author!

Ideas in developing a culture of innovation, excellence and speed! The phenomenal success and impact of Amazon has setup environment where asking “WWJD” is perhaps the essential question in the digital era.

Why will 80 percent of the Fortune 1000 be replaced over the next 10 years? Why is “disruption” a real threat?

John Rossman

Digital and Innovation Advisor

John Rossman is the author of four books on leadership and business innovation including the best seller The Amazon Way. He is an early Amazon executive who played a key role in launching the Amazon marketplace business in 2002. Today he is a leading keynote speaker on leadership for innovation and transformation. John is an operator and builder whose love is diving into business problems and customer needs designing innovative solutions and business models and creating durable enterprise value. He has served as the senior technology advisor at the Gates Foundation and senior innovation advisor at T-Mobile.

His new book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era will be released on Feb 27, 2024.

John Rossman