The Amazon Way on IOT

The Amazon Way on IoT helps a business leader answer the question “what should my internet of things strategy be?”. By explaining the models for how IoT can impact a business, outlining strategies for getting strategy articulated and gaining buy-in, and giving tools, the reader gets a consulting project delivered to them in a book!

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About Book

The Amazon Way on IoT explains how the combination of sensors, cloud computing and machine learning can be used to improve customer experiences, drive operational improvements and build new business models. Rossman offers:

Guidance through the maze of emerging technologies, customer experiences, and business models, to arrive at a recipe just right for your organization
Key methods to success from Amazon’s master playbook such as creating seamless customer experiences, process improvement and new business models and utilizing tools such as sensors, machine learning and cloud computing
Approaches to help you tackle the technology, business and internal challenges in innovating with the internet of things.

Renowned Harvard business professor Michael Porter describes the IoT as the backbone for a third-wave of technology-led innovation and digital disruption.

Email the author at johnerossman@gmail.com if you would like a signed copy of books.

The Amazon Way on IoT is for business people who want to learn cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach. As a leader at Amazon who held a front-row seat during its formative years, Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to its foray into enterprise services, he witnessed it all – the amazing successes, the little-known failures, and the experiments with outcomes still to be determined.

The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies

If you’re a business owner or involved with setting your business strategic direction, you owe it to yourself to read this book. Rossman’s book provides a set of important principles that you can use to tailor your products and services around this growing momentum.

A must-read for IT leaders who want to develop their knowledge of IoT and understand possible opportunities for IoT deployment within their own business.

If you’re responsible for IoT strategy, development and/or deployment, this book is a must-read. It will help steer you down the right path on your own IoT journey – and help you avoid the potholes and cliffs others have encountered.

Regardless of whether you plan to exploit IoT in your business, Rossman’s astute insights and pragmatic approach to strategic business development are real gems — well worth taking the time to explore.

John Rossman leverages his vast experience with Amazon and other industry leaders to make you feel as if you have your own personal IoT consultant by your side helping you carefully consider and navigate the pursuit of IoT opportunities. Well done!

John Rossman

Digital and Innovation Advisor

John Rossman is the author of four books on leadership and business innovation including the best seller The Amazon Way. He is an early Amazon executive who played a key role in launching the Amazon marketplace business in 2002. Today he is a leading keynote speaker on leadership for innovation and transformation. John is an operator and builder whose love is diving into business problems and customer needs designing innovative solutions and business models and creating durable enterprise value. He has served as the senior technology advisor at the Gates Foundation and senior innovation advisor at T-Mobile.

His new book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era will be released on Feb 27, 2024.

John Rossman

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