Some say we have entered the “age of AI”, but the forces at play are much bigger than AI, or even technology, and the impact is going to create a new era of business winners and losers. Here’s the critical context for why we wrote Big Bet Leadership now.
Big Bets in Zone to Win: The Integrated Management System for Navigating Transformation Corporate transformation fails more than 70% of the time — not from lack of ambition, but from applying the wrong management system to the wrong problems. In this white paper, John Rossman and Andy Forti integrate two proven strategic frameworks — Geoffrey Moore’s Zone to Win and the Big Bet Leadership playbook — into a single, actionable management system for navigating disruption. Learn how to architect your organization into four distinct zones, govern innovation with the discipline of a venture capitalist, and equip your teams with the