Project Nucleus is a comprehensive AI transformation strategy for Target Corporation, developed by former Amazon executive John Rossman. The report outlines a three-layered approach to revitalize Target’s operations: deploying AI copilots to boost associate productivity by 30%, reengineering core workflows to achieve 25% cost reduction, and building a proprietary Hyperlocal Demand & Fulfillment Engine to create a defensible competitive moat. Based on the Big Bet Leadership framework, the strategy addresses Target’s declining sales, margin erosion, and operational friction through systematic AI implementation over 18-24 months.