The Digital Leader Newsletter
Making the Elephant Dance — Portfolio Strategy for Innovation
How does a company the size of Amazon consistently innovate? How do you get an elephant to dance? If you study Amazon,...
The Two Words to Destroy Innovation — “Prove It”
I listened to a fast-paced, insightful, and actionable podcast conversation. The conversation is on The Learning...
Innovation, the Beginners Mind and a Custom $1,000 Computer Keyboard
The best inventors have a high level of expertise in a particular arena, and they simultaneously maintain a beginners'...
Chasing Perfection — Use Metrics to Build a Culture of Accountability, Customer Obsession and Excellence
We are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But...
2022 Kick-off — The Secrets to Achieve Stretch Goals from Bezos, the GOAT and Yoda
Happy new year! The start of the new year presents an opportunity to reflect on the past year and set significant...
Define the Future and Build Clarity — The Working Backward Future Press Release
When it comes to innovation, there is rarely a straight line from “A” to “B”. Why is that? In general, we usually...
Let’s Get Real — What is Digital Transformation???
It’s late 2021, and most companies are still chasing their “digital transformation”? When did this start? Will it ever...
Beautifully, Wonderfully Dissatisfied — Breakdown of the Customer-Centricity Principle of “Trust Customer Feedback”
Imagine a conversation at the typical online retailer. This conversation is typical of any business — not just retail....
The End of Artificial Artificial Intelligence — Prepare for a Future of Machine Learning
Intelligence is the ability to adapt to change. —Stephen Hawkings In 2005, Amazon released the Mechanical Turk, a tool...
Moving Forward to Get Back to Day 1
Pain is temporary. Quitting lasts forever. —Lance Armstrong I am a cycling fan. My wife and I became fans of Lance...
Amazon Way Poster
A cool visualization poster of The Amazon Way. Yours free to download
About John
John Rossman
John was an executive at Amazon.com where he played a key role in launching the Marketplace business and third-party selling platform and led the merchant services business.
Rossman Partners
