My substack article titled “It Nevers Ends Well” — Howard Schultz on Starbucks and The Innovators Dilemma has created quite the buzz. Among several interviews was this feature-length discussion with Quartz.
Rossman, who played a pivotal role in leading the launch of Amazon’s (AMZN) Marketplace, argues that by engaging in the value wars, Starbucks (SBUX) succumbed to the Innovator’s Dilemma, by which past successes hinder a company’s ability to adapt to evolving market conditions.
Read the full article HERE